This is the buzz right now in IM: the right to resell someone else’s product and keep all of the profit for yourself. Think about it. Would you rather be an affiliate for a product and drive traffic there for 50% commissions, or drive traffic to your own site and make 100% commissions? Yeah, I’d go with 100% too. But what’s the catch? Most of the time, you have to buy the rights.

Before I get into the details of the rights, I want to stress this: Always make sure you know what you’re allowed to do with your rights! If you are caught doing something you’re not licensed to do, you can be prosecuted for copyright infringement, and that’s not something you want to get into.

All of the types of resale rights that I’m going to discuss allow you to sell the product and keep 100% of the profit. That’s VERY appealing to most people, because you’d rather make $47 than $23.50 any day, right? Right.

Because you have to sell the product yourself, you’ll also need to be able to accept payment, but that’s easy enough to do by visiting Paypal or Stormpay and setting up a business account (both free to set up). Stormpay isn’t as tough on their Terms of Service, and they operate in many more countries than Paypal does, but they charge a higher percentage for accepting payments than Paypal. I generally offer both as payment options to ensure that my customers will be able to make the purchase, regardless of their country or payment processor.

Resale Rights

You can sell the product, and keep 100% of the profits! So if you think you can sell some copies of the product, go for it. Keep in mind that the initial cost of resale rights is generally 3-5 times the price of the product.

You may also have to create your own sales page and graphics. If you can’t do this yourself, it will cost $100+. If the product does come with a sales page, you’ll want to modify it to fit your target market.

With resale rights, you can’t do anything but sell the product; you can’t sell the resale rights to anyone else. You can’t change anything, and you can’t put your name on it.

Master Resale Rights

With master resale rights, you can sell the product, keep the money, and also sell resale rights to the product. The initial cost of master resale rights is generally 5-10 times the price of the product or more.

Keep in mind that you can’t sell master resale rights to the product unless you get a “transferable” master resale rights license. With transferable master resale rights, you can sell master resale rights, resale rights, and the product itself.

The biggest bonus of master resale rights is the fact that now you can upsell by selling them the product, then offering to “upgrade” them to the resale rights for $xx. (Or, if you’re allowed, master resale rights for $xxx) Keep in mind that by selling the resale rights, you’re creating competitors for yourself.

Private Label Rights

With private label resale rights, you can pretty much do anything, unless the license specifically states otherwise. Sometimes, you won’t be allowed to sell resale or master resale rights, other times, you will.

You have the chance to sell “your own copy” of the product, and you usually have the opportunity to change the links inside to your own sites/affiliate links and/or edit the copy. That’s a huge deal, because now you make back-end profits too. And remember the branding aspect I was talking about at the beginning of the book? That comes into play here too. Buying private label rights adds to your brand, provided you use your name or business name on the product.