There is a trend in the market nowadays that people want a website for their firm or business unit. There are various causes due to which a website is beneficial for a business. Your business would be more approachable to the people around the world and it is a good source of advertisement for your products as well as services.

It is very necessary for a business owner that he or she should be clear about the basic things which should be added in the website. Marketing of your website is the main tool to reach your prospective clients. Here we are going to discuss some useful tips which could be beneficial for you to increase your website ranking.

(1)   Recognize your potential customers: – Before you start working with SEO tool, you should clearly know that what types of customers are going to be beneficial for your business. You should know your aim who can buy your products. A specific type of product is going to be useful because you would be able to give your best if you concentrate on a specific product. Your level of services can be good and people would like to buy your products.

(2)   The proper way of creation of a site: – It is important for the business owner that their website should be designed in a way through which a search engine would be able to locate your website easily. It can help to increase the website ranking. The usage of images and JavaScript should be reduced.

(3)   It would be advisable to take the services of managed hosting. With the help of this service your hired hosting group could be able to manage the hosting work. Moreover you will get sufficient time to focus on your trade. Submission of your website to business directory & guide would be beneficial for you. People who are going to search for products related to your business would be able to contact you.

Article marketing is possibly my favorite traffic producer of all time. Sure, I do SEO and PPC and the like, but well-written articles take care of a number of problems all at once. (I stress the well-written part, because a horrible article does exactly the opposite of what I’m about to talk about)

First, they establish you as an expert. How many times have you read an article in a newspaper or magazine and thought, “Wow, that person knows their stuff!” Ok, maybe you didn’t actually think that, but do you trust Dear Abby’s advice? Or Ann Landers? Or your local newspaper’s advice column writer? Millions of people do, and that’s the power of having an article in a trusted information resource.

Second, they take care of SEO by giving you a backlink from every site that publishes your article. That can add up fast, and hundreds of thousands of backlinks from different sites all over the ‘net will skyrocket your SERPs. When I launched my first site (coincidently, an article directory) I sent out 5 articles with links to it, and within 1 month, I had 400 unique visitors per day coming to read and submit. Granted, I did other things too, but I attribute my site’s success directly to the fact that I had all of those backlinks, and people could find me in the search engines.

Third, you can pre-sell a reader if you can hide the pitch in the facts of the article. Now, don’t get me wrong, an article should NEVER be a pitch for a site or product, or it won’t get published anywhere. But if you can interlace a product reference (without any hype) into the article, do it. Treat it like you’re telling them about a great product you use, and they’ll check it out. You’ll want to use some of the affiliate link hiding ideas above (I find the new domain method very effective for articles) so you’re not listing your affiliate link in the article. Including a bare affiliate link or a tinyurl is a surefire way to get publishers to pass on your article, and to get readers to instantly stop reading.

Fourth, your resource box (or about the author) can bring you substantial traffic. If they’ve read the entire article, chances are, they want to learn more from you. The resource box is where you can tell them what to do next. I’ll go over how to create an effective resource box shortly.

Let me take a little time to give you some tips for your article writing. I’m going to go over the Headline, Byline, Summary, Body, and the Resource Box.

Headline/Title (This just in…)

The headline is arguably the most important part of the article. If the reader isn’t interested after reading the headline, they won’t read the rest. It should be something catchy. My first article was entitled “Branded Email: Email Branding is the Next Generation of Email” and after posting that to a site or two, I shortened it to “Branded Email: The Next Generation of Email.” By now, I’m sure you realize that my first experience at article writing didn’t go so well. My title was not catchy, (in fact, it sucked) and nobody came.

Headline is catchy? “How to” headlines are good. “10 Tips” (or 5 tips, or 47 tips) are often read. Case studies are great. Alliteration (putting words that begin with similar sounds together in a row – Gary Guesses Google’s Gauge – Wow, that was bad, but you get the point) grabs a reader’s attention. Using common phrases and clichés is quite effective, putting a funny spin or changing those same phrases and clichés works well too. Questions get readers. Pique the reader’s curiosity, and they’ll read.

Depending on your audience, you can use “shocking” words and phrases – mild swear words and words that the industry deems “taboo” work well to get readers. “Shocking” headlines create emotion, and emotion gets a visitor to read the article. I wrote a 2 part series of articles entitled “Writing articles, but still not getting traffic? That’s because your articles suck – but I can help!” and they went over very well. Just make sure that if you decide to go with a “shocking” headline, you also propose a solution. “- but I can help!” takes the offence and changes it to “Wow, he’s right, I’ll read the article and find out how he can help me!” Some readers wouldn’t keep reading if I just made the headline “Your articles suck” – that’s just plain mean. For example: If I was writing an article about plastic surgery, I would probably make the headline “Are you ugly? I can fix that.” In fact, if I saw that headline, I’d probably read it for the entertainment factor alone.

Byline (By: ME!)

Bylines are simple – just type your name in the box. Don’t use your business name – businesses don’t write articles! If you’re writing for your business, include your business name with a copyright at the bottom of the body of the article.

What Do You Do After You Have Written An Article?

Now you need to submit your articles to article directories. Here are a few great places to start:

Content-Articles.com

Ezine Articles

Go Articles

You can also find roughly 100 directories at Arcana Web. They’re all kept up to date, and the PR of the directory is listed along with the submission links. However, if you’re submitting to directories, don’t pay all that much attention to the PR, because you never know where a publisher will go to find your content. You’ll want to submit to as many places as possible. But even if you assume it will take 2 minutes (that’s being very generous) per submission, that’s still over 3 hours of work you’re doing to submit your article to only 100 sites.

One quick thing before I move on to Forums – Never, and I mean NEVER submit an article to article directories and newsletters that someone else has written, unless you have sole rights to submit them. The article directories hate getting duplicate articles, and so do publishers – they read these things all day, and they’ve probably already seen that article you got from the affiliate program you just joined. Publishers want original content, not 50 people trying to submit the same thing in order to get easy links. You’ll get a much better response that way.

Product creation is one of the best ways to make money online, but it’s also one of the hardest. You have to have the time, money, and/or knowledge to invest in a product, and you have to be able to use your contacts very wisely.

The initial idea creation for a new product is the easy part. You can think up ideas all day. What you have to do next is assess these ideas. First, ask yourself if you would buy it. If the answer is “Yes,” then you’re on the right track.

Allen Says’ Private Posts

If you ask me to tell you what product has given me the most profitable ideas and gotten me into the “marketing mindset,” I’d answer Allen Says’ Private Posts Volume I. Allen’s sheer insight into the world of marketing is unbelievable. I have read volume I dozens of times, and I get new ideas every time I read it. As the next volumes come out, I’ll pay whatever I have to pay in order to get my copies.

Allen is also one of the few other “gurus” that I look up to with the utmost respect, because he is more concerned with helping others than he is with making money. That shows some definite character, and it’s hard to come by in this world anymore.

Research It Further

If you have an idea that you think is a good, profitable idea, move forward and research it further. Lay out exactly what you want it to be/do, and put it all on paper (or in MS Word, Notepad, somewhere). Figure out exactly what is necessary for it to work. Outline the process, the content, your ideas, then go back through your outline and expand on those ideas.

When you think you’ve covered all the bases, you’re at the fun part creating it. If you can create it yourself, and you have the time to do it, go for it. Doing it yourself will be the most cost effective way to get it completed, and you know it will be exactly what you want. If you don’t have the time, or you don’t have the abilities necessary (programming, writing, etc.) you can have it outsourced.

Outsourcing

Now, I don’t want you to think that you have to be a software engineer or a writer with a college degree to create your own product. There are many ways to get around your lack of expertise if you have a great idea. The best way is to outsource the product’s creation. And because of the great push to drive down costs, freelance programmers and writers have popped up all over the globe, offering VERY cheap labor for you. Where can you find these freelancers? You can find them on sites like RentACoder.com, Scriptlance.com, Elance.com, and more.

I do want to point out, however, that the lowest bid price is not always the best. There are writers and coders who bid low because they’re not as good as the others, and there are writers and coders who bid low because they can – because many freelancers on these sites live in a country where the US Dollar is worth quite a bit more than their own currency, so they can bid very low and still turn a nice profit.

This is where project feedback comes in handy. Before you accept a bid, make sure you check out their feedback ratings, and check for what types of projects they’ve done in the past. A buyer with a 10/10 for 20 projects is pretty good, but if your project is for ghostwriting an ebook, and those 20.

There is an ebook called Learn How To Speak Geek that you can buy if you want to learn more about how this whole freelancing process works, and how you can make the most of it. I have read this book and think every person who is about to put a project up for bids should read it, and I’m saying that both as a marketer and a programmer.

That book will more than make up for its own price by providing you with the communication skills you need to choose the best freelancer for your project, so you don’t have to re-post it again after your original choice screws things up. The small investment for that ebook is worth much more than the hundreds or thousands of dollars you could lose if you don’t choose the right freelancer.

What To Do With Your Product

When it’s finished, you’ll be able to reap the rewards of your labor. If you haven’t already, set a “launch” date so there is a definite start date for the sale of your product. Now, figure out how you’re going to promote it. You have options to get affiliates, do joint ventures (JVs), sell resale rights/master resale rights/private label rights, and more. Most are already discussed in this book already, so I won’t double-dip and waste your time by making you read it all over again. You can choose to do any/all of the ideas in this book, or create your own ideas for marketing your products! (If you have a truly unique idea, or a great spin on an existing idea, you could even turn that into an ebook and sell it as it’s own product!)

Your Own Affiliate Program

I want to talk very quickly about setting up an affiliate program for your product, as well. It’s very hard to get your product out to the masses by yourself, because the Internet is so huge. So you should always create an affiliate program for your products. You can do this with both PayDotCom and Clickbank, as I mentioned in the affiliate article. PayDotCom has great affiliate management tools, while Clickbank has many, many more registered affiliates, so it’s really a toss-up.

And when you’re considering which site to list your product on, you will also want to decide what commission percentage you want to give to your affiliates. Obviously, the higher, the better, because you’ll get more affiliates with a higher percentage, but your revenue will go down at the same time. Whatever direction you choose to go, if you promote your affiliate campaign and your product is good quality, you’ll have affiliates sign up for your affiliate program.

Letting Others Know About Your Product

Launching your own affiliate program is great, but how will people know about it? Obviously, you can use all of the traffic generation ideas in this book to get people to the site, but there is also another great way to get affiliates (and JV partners), and to let people know about your product. I use the JV Network for free to get notices about when others are launching products, and for a small fee, I can notify thousands of potential partners and affiliates that my product launch is coming up. Other big time marketers like Cody Moya and Mike Filsaime are registered for that site, as well. In my opinion, that kind of publicity is hard to match.

If the vendor’s sales letter isn’t converting very high, you can sometimes write your own sales letter. To find out if you can, visit the vendor’s sales page, then click on the buy link. If you aren’t sent directly to Paypal or Stormpay or somewhere similar, you can probably cut and paste that link, and use it in your own sales letter.

I’m not going to go into creating your own sales letter here, though, because it’s quite a bit beyond the scope of this book. I’d recommend that you check out some other tools such as Instant Sales Letters and 22 Secret Hot Buttons. They’ll get you on the right track to writing effective sales letters, and they will help you make sale after sale.

Is there a service you can use to help you get started with affiliate programs?

You bet! I’m a member of a site called Wealthy Affiliate, and I think their service is great. Basically, they give you keyword lists that you can use with PPC ad campaigns (discussed later), but you can use the lists for anything, including AdSense sites, product creation ideas, etc.

They also give you a few choices for affiliate programs to promote, and they research them pretty well to find out if they convert well, offer good commissions, etc. Honestly, if you’re willing to put in some time to dive right into affiliate marketing, this is the place for you. They even offer their own affiliate program exclusively to their members, and I must say that it’s a very good program to promote in and of itself.